PRIVACY POLICY

Your Privacy Matters to Apex Wellness

This Privacy Policy explains what information Apex Wellness collects, how that information is used, when it may be shared, and the choices available to you when visiting our website or purchasing our products.

We aim to use personal information responsibly, transparently, and only for legitimate business purposes.

Policy Active

PRIVACY AT A GLANCE

Clear Information About Your Data

This policy summarizes how information is collected through our store, checkout, communications, advertising, analytics, and customer-support services.

Information We Collect Details you provide and information generated through use of our store.
How We Use Information To process orders, provide support, improve services, and communicate with you.
When Information Is Shared With trusted providers, legal authorities, or business partners when appropriate.
How Information Is Protected Reasonable safeguards are used to reduce unauthorized access or misuse.
Your Privacy Choices You may have rights to access, correct, delete, or limit certain information.

Some privacy rights vary depending on where you live. Applicable rights and request instructions are explained later in this policy.

Last Updated July 2026
INFORMATION WE COLLECT

Information You Provide and Information Collected Through Our Store

We may collect personal information when you browse our website, place an order, create an account, subscribe to communications, contact customer support, or otherwise interact with Apex Wellness.

DIRECTLY PROVIDED

Contact and Account Information

Information used to identify you, communicate with you, and manage your customer relationship.

  • Name
  • Email address
  • Telephone number
  • Billing and shipping address
  • Account login information
PURCHASE ACTIVITY

Order and Transaction Information

Information related to products you view, purchase, return, or otherwise interact with through our store.

  • Products purchased or viewed
  • Order number and order status
  • Purchase and return history
  • Discounts and promotional codes
  • Delivery and fulfillment details
CHECKOUT

Payment and Billing Information

Payment information needed to complete and verify a transaction through our checkout providers.

  • Billing name and address
  • Payment method type
  • Transaction authorization details
  • Fraud-prevention and verification signals
  • Limited payment data provided by processors

Complete payment-card details are generally processed by payment providers rather than stored directly by Apex Wellness.

AUTOMATICALLY COLLECTED

Device and Website Activity

Technical information generated when you browse, interact with, or access the Apex Wellness website.

  • Internet Protocol address
  • Browser and device type
  • Pages viewed and links selected
  • Referring website or source
  • Cookie and session identifiers
COMMUNICATIONS

Marketing and Preference Information

Information relating to subscriptions, communication preferences, promotions, and advertising interactions.

  • Email and SMS subscription status
  • Communication preferences
  • Promotion and campaign interactions
  • Advertising engagement
  • Survey and feedback responses
CUSTOMER SERVICE

Support and Communication Records

Information included when you contact us about an order, product, return, warranty question, or other request.

  • Messages and correspondence
  • Order or support request details
  • Photographs and videos you submit
  • Return and refund documentation
  • Customer-service notes
AUTOMATIC COLLECTION

Information Generated When You Use the Website

Our website and service providers may automatically collect technical and activity information to operate the store, understand performance, maintain security, and improve the customer experience.

01

Device Information

Browser type, operating system, device type, language, and similar technical details.

02

Usage Information

Pages viewed, links selected, referring pages, and time spent interacting with the store.

03

Network Information

Internet Protocol address, approximate location, connection data, and security signals.

04

Cookie Information

Cookie identifiers, session information, advertising identifiers, and similar technologies.

HOW WE USE INFORMATION

How Apex Wellness Uses Personal Information

We use personal information to operate our store, fulfill purchases, provide customer support, improve our services, maintain security, communicate with customers, and meet legal obligations.

STORE OPERATIONS

Process and Fulfill Orders

We use customer and transaction information to complete purchases and provide the products and services requested.

  • Process checkout and payment authorization
  • Confirm, fulfill, and deliver orders
  • Manage returns, refunds, and order updates
  • Send transactional communications

CUSTOMER EXPERIENCE

Provide Customer Support

We use information to understand questions, resolve concerns, and provide assistance related to products and purchases.

  • Respond to messages and support requests
  • Investigate product or delivery concerns
  • Review return and refund eligibility
  • Maintain customer-service records

IMPROVEMENT

Improve Our Store and Services

We analyze website and customer information to understand performance and improve the shopping experience.

  • Measure website and campaign performance
  • Understand how visitors use the store
  • Improve products, content, and navigation
  • Develop new customer experiences

TRUST AND SAFETY

Protect Customers and the Business

We use information to maintain security, verify transactions, and reduce fraud or misuse.

  • Detect suspicious or unauthorized activity
  • Protect accounts, systems, and transactions
  • Enforce store policies and agreements
  • Investigate security incidents

COMMUNICATIONS

Send Marketing and Personalize Content

Where permitted, we use information to send promotions and make advertising or content more relevant.

  • Send promotional email or text messages
  • Measure engagement with campaigns
  • Personalize website and advertising content
  • Build and evaluate advertising audiences

COMPLIANCE

Meet Legal and Regulatory Duties

We may use and retain information when necessary to comply with law and protect legal rights.

  • Maintain tax and transaction records
  • Respond to lawful requests or court orders
  • Exercise or defend legal claims
  • Comply with applicable regulations

WHY PROCESSING IS PERMITTED

Legal and Business Reasons for Using Information

Depending on your location and the activity involved, we may process personal information to perform a contract, comply with law, pursue legitimate business interests, or act with your consent.

01

Contract Performance

To process purchases, fulfill orders, manage returns, and provide requested services.

02

Legitimate Interests

To improve the store, prevent fraud, understand performance, and support business operations.

03

Legal Obligations

To maintain records, respond to lawful requests, and comply with applicable requirements.

04

Consent

For certain marketing, cookies, communications, or other activities where consent is required.

Marketing Choices

You may unsubscribe from promotional email or text communications using the instructions included in those messages. Transactional communications relating to orders, support, security, or policy updates may still be sent when necessary.

COOKIES & ANALYTICS

How Cookies and Similar Technologies Support Our Store

Apex Wellness and our service providers may use cookies, pixels, tags, local storage, and similar technologies to operate the website, remember preferences, understand performance, and support advertising.

REQUIRED

Essential Cookies

These technologies support core store functions and are generally required for the website to operate properly.

  • Shopping cart and checkout
  • Security and fraud prevention
  • Session and account functions
  • Store preferences and accessibility
EXPERIENCE

Functional Cookies

These technologies help remember choices and provide a more consistent or personalized website experience.

  • Saved preferences
  • Language or regional settings
  • Remembered customer choices
  • Enhanced website features
MEASUREMENT

Analytics Cookies

These technologies help us understand how visitors use the store and how website or campaign performance can be improved.

  • Page views and navigation
  • Traffic sources
  • Website performance
  • Campaign and conversion measurement
ADVERTISING

Advertising Cookies

These technologies may be used to measure advertising, build audiences, limit repetition, and personalize promotional content.

  • Ad delivery and measurement
  • Audience creation
  • Retargeting and personalization
  • Cross-site or cross-device signals
YOUR CHOICES

How to Control Cookies and Tracking

You may be able to manage optional cookies through our preference tools, browser settings, device controls, or privacy choices offered by advertising platforms.

01

Store Preferences

Use any cookie or privacy preference tool made available on the Apex Wellness website.

02

Browser Settings

Most browsers allow you to block, delete, or receive alerts about cookies.

03

Advertising Choices

Use privacy and ad-preference controls provided by applicable advertising platforms.

Blocking certain cookies may affect checkout, account features, saved preferences, site performance, or other functions. Cookie availability and controls may vary by browser, device, and location.

INFORMATION WE COLLECT

Information You Provide and Information Collected Through Our Store

We may collect personal information when you browse our website, place an order, create an account, subscribe to communications, contact customer support, or otherwise interact with Apex Wellness.

DIRECTLY PROVIDED

Contact and Account Information

Information used to identify you, communicate with you, and manage your customer relationship.

  • Name
  • Email address
  • Telephone number
  • Billing and shipping address
  • Account login information
PURCHASE ACTIVITY

Order and Transaction Information

Information related to products you view, purchase, return, or otherwise interact with through our store.

  • Products purchased or viewed
  • Order number and order status
  • Purchase and return history
  • Discounts and promotional codes
  • Delivery and fulfillment details
CHECKOUT

Payment and Billing Information

Payment information needed to complete and verify a transaction through our checkout providers.

  • Billing name and address
  • Payment method type
  • Transaction authorization details
  • Fraud-prevention and verification signals
  • Limited payment data provided by processors

Complete payment-card details are generally processed by payment providers rather than stored directly by Apex Wellness.

AUTOMATICALLY COLLECTED

Device and Website Activity

Technical information generated when you browse, interact with, or access the Apex Wellness website.

  • Internet Protocol address
  • Browser and device type
  • Pages viewed and links selected
  • Referring website or source
  • Cookie and session identifiers
COMMUNICATIONS

Marketing and Preference Information

Information relating to subscriptions, communication preferences, promotions, and advertising interactions.

  • Email and SMS subscription status
  • Communication preferences
  • Promotion and campaign interactions
  • Advertising engagement
  • Survey and feedback responses
CUSTOMER SERVICE

Support and Communication Records

Information included when you contact us about an order, product, return, warranty question, or other request.

  • Messages and correspondence
  • Order or support request details
  • Photographs and videos you submit
  • Return and refund documentation
  • Customer-service notes
AUTOMATIC COLLECTION

Information Generated When You Use the Website

Our website and service providers may automatically collect technical and activity information to operate the store, understand performance, maintain security, and improve the customer experience.

01

Device Information

Browser type, operating system, device type, language, and similar technical details.

02

Usage Information

Pages viewed, links selected, referring pages, and time spent interacting with the store.

03

Network Information

Internet Protocol address, approximate location, connection data, and security signals.

04

Cookie Information

Cookie identifiers, session information, advertising identifiers, and similar technologies.

DATA SECURITY

How We Work to Protect Personal Information

Apex Wellness uses reasonable administrative, technical, and organizational safeguards designed to protect personal information against unauthorized access, loss, misuse, alteration, or disclosure.

TECHNICAL

Technical Safeguards

We use technical measures designed to reduce unauthorized access, misuse, alteration, or loss of information.

  • Secure website and checkout technologies
  • System and account access controls
  • Monitoring and risk-detection tools
  • Security updates and maintenance
ORGANIZATIONAL

Operational and Administrative Measures

Business processes and internal practices may be used to support responsible handling of personal information.

  • Limited access based on business need
  • Provider and vendor oversight
  • Documented procedures and responsibilities
  • Review of security-related concerns
CHECKOUT

Payment Security

Payment transactions are generally processed through specialized payment providers using their own security systems and standards.

  • Third-party payment processing
  • Transaction authorization controls
  • Fraud-prevention signals
  • Limited direct storage of payment-card data
ACCESS

Access Management

Access to systems and information may be restricted according to role, responsibility, and legitimate operational need.

  • Role-based access practices
  • Account and credential controls
  • Provider access limitations
  • Removal of access when no longer needed
MONITORING

Security Monitoring and Review

We may use monitoring, diagnostics, and service-provider tools to identify suspicious activity and maintain store reliability.

  • Fraud and abuse detection
  • System and website monitoring
  • Error and incident review
  • Provider security notifications
RETENTION

Information Retention and Disposal

Information may be retained for as long as reasonably necessary for business, legal, security, tax, dispute, or contractual purposes.

  • Order and transaction records
  • Customer-service documentation
  • Legal and compliance records
  • Deletion or de-identification when appropriate
INCIDENT RESPONSE

How Potential Security Events Are Addressed

If we become aware of a potential security event, we may investigate, take steps to reduce risk, work with service providers, and provide notifications when required by applicable law.

01

Assess

Review available information to understand the nature and scope of the event.

02

Contain and Correct

Take reasonable steps to limit impact, address vulnerabilities, and coordinate with relevant providers.

03

Notify When Required

Provide legally required notice to affected individuals, authorities, or other recipients.

No Method Is Completely Secure

No website, transmission method, storage system, or security measure can guarantee absolute protection. Customers should use strong passwords, protect account credentials, and contact us promptly if they believe their information or account may have been compromised.

YOUR PRIVACY RIGHTS

Choices and Rights Available to You

Depending on where you live, you may have rights relating to the personal information Apex Wellness holds about you. These rights may be subject to legal exceptions, verification requirements, and limitations.

TRANSPARENCY

Access and Know

You may have the right to request information about the personal information we collect, use, disclose, or retain.

  • Categories of information collected
  • Purposes for collection and use
  • Categories of recipients
ACCURACY

Correct Inaccurate Information

You may have the right to ask us to correct personal information that is inaccurate or incomplete.

  • Account and contact details
  • Order-related information
  • Other verifiable inaccuracies
DELETION

Request Deletion

You may have the right to request deletion of certain personal information, subject to legal and operational exceptions.

  • Information no longer reasonably needed
  • Data not required for legal compliance
  • Information not subject to an exception
PORTABILITY

Receive a Portable Copy

Where applicable, you may request a copy of certain personal information in a usable or portable format.

  • Information provided by you
  • Data maintained electronically
  • Formats required by applicable law
CHOICE

Opt Out of Certain Uses

You may have the right to opt out of certain sales, sharing, targeted advertising, profiling, or marketing activities.

  • Targeted advertising
  • Certain cross-context behavioral advertising
  • Promotional email or text communications
REVIEW

Appeal a Decision

In some locations, you may have the right to appeal a decision we make regarding a privacy request.

  • Request review of a denial
  • Provide additional supporting details
  • Receive information about available escalation options
HOW TO MAKE A REQUEST

A Clear Process for Privacy Requests

To protect personal information, we may need to verify your identity before completing a request. Authorized agents may also be required to provide proof of authority.

01

Submit

Contact Apex Wellness using the method provided in this policy and clearly describe the request.

02

Verify

Provide information reasonably necessary to verify identity, residency, or authority.

03

Review and Respond

We will evaluate and respond within the period required by applicable law.

Non-Discrimination and Legal Exceptions

We will not unlawfully discriminate against you for exercising applicable privacy rights. We may deny or limit a request when permitted by law, including when information must be retained for fraud prevention, legal compliance, security, tax, contractual, or dispute-resolution purposes.

RETENTION & TRANSFERS

How Long Information Is Kept and Where It May Be Processed

Apex Wellness retains personal information for as long as reasonably necessary for the purposes described in this policy, including order fulfillment, customer support, security, legal compliance, tax, accounting, dispute resolution, and business operations.

TRANSACTIONS

Orders and Transaction Records

Order and transaction information may be retained to complete purchases, support returns, maintain records, and meet tax or accounting obligations.

  • Purchase and payment records
  • Shipping and fulfillment details
  • Returns, refunds, and chargebacks
CUSTOMER SERVICE

Support and Communication Records

Customer-service and communication records may be retained to resolve concerns, document decisions, and maintain continuity of support.

  • Support messages and responses
  • Return and replacement decisions
  • Complaint and resolution history
COMPLIANCE

Legal, Tax, and Accounting Records

Certain information may be retained when required by law or reasonably necessary for tax, accounting, regulatory, or legal purposes.

  • Tax and financial records
  • Regulatory documentation
  • Evidence relevant to legal claims
SECURITY

Fraud and Security Information

Security-related information may be retained to detect misuse, investigate incidents, prevent fraud, and protect customers and the business.

  • Fraud-prevention signals
  • Security and access logs
  • Incident investigation records
COMMUNICATIONS

Marketing and Preference Information

Marketing preferences and communication records may be retained to honor opt-outs, manage consent, and document customer choices.

  • Subscription and consent records
  • Unsubscribe and opt-out history
  • Campaign engagement data
GLOBAL PROCESSING

International Service Providers

Information may be processed or stored in multiple countries by providers supporting ecommerce, payments, analytics, communications, fulfillment, or advertising.

  • Cloud and ecommerce infrastructure
  • Payment and fraud services
  • Fulfillment, analytics, and advertising
INTERNATIONAL PROCESSING

Information May Be Processed in Other Countries

Our ecommerce platform, payment providers, suppliers, carriers, analytics providers, advertising partners, and other service providers may process information in countries outside your place of residence.

01

Global Service Providers

Providers may store or process information in locations where they or their infrastructure operate.

02

Different Privacy Laws

Privacy and data-protection laws may differ from those in your home jurisdiction.

03

Appropriate Safeguards

Where required, transfers may rely on contractual protections or other legally recognized safeguards.

Retention Periods Vary

Specific retention periods depend on the type of information, the purpose for which it was collected, legal or contractual requirements, security needs, and whether the information is needed to establish, exercise, or defend legal claims.

CHILDREN & POLICY UPDATES

Children’s Privacy and Changes to This Policy

This section explains how Apex Wellness approaches information relating to children and how we may update this Privacy Policy as our business, services, technologies, or legal obligations change.

CHILDREN’S PRIVACY

Our Store Is Intended for Adults

Apex Wellness is not directed to children, and we do not knowingly collect personal information from children under the age required by applicable law without appropriate authorization.

  • Purchases should be made by adults or with adult involvement
POLICY UPDATES

We May Revise This Privacy Policy

We may update this policy to reflect changes to our practices, technologies, services, legal requirements, or business operations. The revised version will be posted on this page with an updated effective date.

LAST UPDATED July 2026

Parental or Guardian Requests

A parent or legal guardian may contact us to request review or deletion of personal information they believe was submitted by a child.

Age Requirements May Vary

The age at which a person may consent to the collection and use of personal information can differ depending on location and applicable law.

Continued Use After an Update

Your continued use of the website after an updated policy becomes effective may indicate acceptance of the revised practices, where permitted by law.

Previous Versions

Where appropriate, prior versions or effective dates may be retained for business, legal, compliance, or recordkeeping purposes.

MATERIAL CHANGES

How Significant Changes May Be Communicated

When required by law or when changes are significant, we may provide additional notice using one or more reasonable methods.

01

Website Notice

A notice may appear on the website, in a banner, or within the updated policy.

02

Email or Account Notice

Where appropriate, notice may be sent to the email address associated with an order, account, or subscription.

03

Updated Effective Date

The effective or last-updated date may be revised so customers can identify the current version.

Contact Us About a Child’s Information

If you believe a child has provided personal information to Apex Wellness, please contact us using the contact information in this policy. We will review the request and take appropriate action consistent with applicable law.

CONTACT & FINAL NOTICE

Questions About This Privacy Policy

Contact Apex Wellness if you have questions about this Privacy Policy, our privacy practices, or a request involving your personal information.

EMAIL

Privacy Support

Email us with privacy questions, requests, or concerns. Include enough detail for us to understand and review the matter.

Email Privacy Support
ONLINE FORM

Contact Page

Use the Apex Wellness contact page for general questions or to submit a privacy-related message through the website.

Visit Contact Page
MAIL

Written Correspondence

Written privacy correspondence may be sent to the business mailing address listed in your store’s legal or contact information.

View Contact Details
REQUEST DETAILS

What to Include

Include your name, contact information, the nature of your request, and any relevant order or account details.

Review Privacy Rights
WHAT TO EXPECT

How Privacy Questions Are Handled

Providing complete and accurate details can help us review your request efficiently. Some requests may require identity or authority verification.

01

Receive

We receive and review the privacy question, concern, or request.

02

Verify and Evaluate

We may verify identity, authority, or relevant details and assess applicable requirements.

03

Respond

We respond within the timeframe required by applicable law or as soon as reasonably practical.