Privacy policy
PRIVACY POLICY
Last updated: August 9, 2026
Apex Wellness operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). Apex Wellness is powered by Shopify, which enables us to provide the Services to you.
This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.
Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.
PERSONAL INFORMATION WE COLLECT OR PROCESS
When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified so that it cannot identify or be reasonably linked to you.
We may collect or process the following categories of personal information, including inferences drawn from this personal information, depending on how you interact with the Services, where you live, and as permitted or required by applicable law:
• Contact details, including your name, address, billing address, shipping address, phone number, and email address.
• Financial information, including credit card, debit card, and financial account numbers, payment card information, financial account information, transaction details, form of payment, payment confirmation, and other payment details.
• Account information, including your username, password, security questions, preferences, and settings.
• Transaction information, including the items you view, put in your cart, add to your wishlist, or purchase, return, exchange, or cancel and your past transactions.
• Communications with us, including the information you include in communications with us, for example, when sending a customer support inquiry.
• Device information, including information about your device, browser, or network connection, your IP address, and other unique identifiers.
• Usage information, including information regarding your interaction with the Services, including how and when you interact with or navigate the Services.
PERSONAL INFORMATION SOURCES
We may collect personal information from the following sources:
• Directly from you, including when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information.
• Automatically through the Services, including from your device when you use our products or services or visit our website, and through the use of cookies and similar technologies.
• From our service providers, including when we engage them to enable certain technology and when they collect or process your personal information on our behalf.
• From our partners or other third parties.
HOW WE USE YOUR PERSONAL INFORMATION
Depending on how you interact with us or which of the Services you use, we may use personal information for the following purposes:
Provide, Tailor, and Improve the Services.
We use your personal information to provide you with the Services, including to perform our contract with you, process your payments, fulfill your orders, remember your preferences and items you are interested in, send notifications related to your account, process purchases, returns, exchanges or other transactions, create, maintain and otherwise manage your account, arrange for shipping, facilitate returns and exchanges, enable you to post reviews, and create a customized shopping experience, such as recommending products related to your purchases.
This may include using your personal information to better tailor and improve the Services.
Marketing and Advertising.
We may use your personal information for marketing and promotional purposes, such as sending marketing, advertising, and promotional communications by email, text message, or postal mail where applicable, and showing you online advertisements for products or services on the Services or other websites, including based on products you previously purchased, viewed, or added to your cart and other activity on the Services.
Security and Fraud Prevention.
We use your personal information to authenticate your account, provide a secure payment and shopping experience, detect, investigate, or take action regarding possible fraudulent, illegal, unsafe, or malicious activity, protect public safety, and secure our Services.
If you choose to use the Services and register an account, you are responsible for keeping your account credentials safe. We recommend that you do not share your username, password, or other access details with anyone else.
Communicating with You.
We use your personal information to provide customer support, respond to your inquiries, provide effective Services, and maintain our business relationship with you.
Legal Reasons.
We may use your personal information to comply with applicable law or respond to valid legal processes, including requests from law enforcement or government agencies, investigate or participate in civil discovery, potential or actual litigation, or other adversarial legal proceedings, and enforce or investigate potential violations of our terms or policies.
HOW WE DISCLOSE PERSONAL INFORMATION
In certain circumstances, we may disclose your personal information to third parties for legitimate purposes subject to this Privacy Policy.
Such circumstances may include:
• With Shopify, vendors, and other third parties that perform services on our behalf, including IT management, payment processing, data analytics, customer support, cloud storage, fulfillment, and shipping.
• With business and marketing partners to provide marketing services and advertise to you. For example, we may use Shopify to support personalized advertising with third-party services based on your online activity with different merchants and websites.
Our business and marketing partners may use your information in accordance with their own privacy notices. Depending on where you reside, you may have the right to direct us not to share certain information about you for targeted advertising or marketing based on your online activity across different merchants and websites.
• When you direct or request us to disclose certain information to third parties, or otherwise consent to such disclosure, including when necessary to ship products to you or through your use of social media widgets or login integrations.
• With our affiliates or otherwise within our corporate group, if applicable.
• In connection with a business transaction such as a merger, acquisition, reorganization, bankruptcy, or sale of assets.
• To comply with applicable legal obligations, including responding to subpoenas, search warrants, court orders, or similar requests.
• To enforce applicable Terms of Service or policies and to protect or defend the Services, our rights, and the rights of our customers or others.
RELATIONSHIP WITH SHOPIFY
The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services.
Information you submit to the Services will be transmitted to and shared with Shopify as well as third parties that may be located in countries other than where you reside in order to provide and improve the Services.
In addition, to help protect, grow, and improve our business, we use certain Shopify features that may incorporate data and information obtained from your interactions with our store, along with other merchants and Shopify.
To provide these features, Shopify may make use of personal information collected about your interactions with our store, other merchants, and Shopify.
In these circumstances, Shopify may be responsible for the processing of your personal information, including responding to requests to exercise your rights regarding Shopify's use of your personal information for these purposes.
To learn more about how Shopify uses personal information and the rights that may be available to you, please review the Shopify Consumer Privacy Policy and Shopify Privacy Portal.
THIRD-PARTY WEBSITES AND LINKS
The Services may provide links to websites or other online platforms operated by third parties.
If you follow links to sites not affiliated with or controlled by us, you should review their privacy and security policies and other terms and conditions.
We do not guarantee and are not responsible for the privacy or security of third-party sites, including the accuracy, completeness, or reliability of information found on those sites.
Information you provide in public or semi-public venues, including information shared on third-party social networking platforms, may also be viewable by other users of the Services or users of those third-party platforms.
Our inclusion of links to third-party platforms does not, by itself, imply endorsement of the content on those platforms or their owners or operators, except as otherwise disclosed on the Services.
CHILDREN'S DATA
The Services are not intended to be used by children, and we do not knowingly collect personal information from children under the age of majority in the applicable jurisdiction.
If you are the parent or guardian of a child who has provided us with personal information, you may contact us using the contact information provided below to request that the information be deleted.
As of the effective date of this Privacy Policy, we do not have actual knowledge that we "share" or "sell," as those terms are defined under applicable law, personal information of individuals under 16 years of age.
SECURITY AND RETENTION OF YOUR INFORMATION
No security measures are perfect or impenetrable, and we cannot guarantee absolute security.
In addition, information transmitted over the internet may not always be secure while in transit. We recommend that you do not use unsecured channels to communicate sensitive or confidential information to us.
How long we retain personal information depends on various factors, including whether we need the information to maintain your account, provide the Services, fulfill orders, comply with legal obligations, resolve disputes, or enforce applicable contracts and policies.
YOUR RIGHTS AND CHOICES
Depending on where you live, you may have some or all of the rights listed below regarding your personal information.
These rights are not absolute, may apply only in certain circumstances, and, in some cases, we may decline a request as permitted by applicable law.
Right to Access / Know.
You may have the right to request access to personal information that we hold about you.
Right to Delete.
You may have the right to request that we delete personal information we maintain about you.
Right to Correct.
You may have the right to request that we correct inaccurate personal information we maintain about you.
Right of Portability.
You may have the right to receive a copy of personal information we hold about you and request that we transfer it to a third party, subject to applicable circumstances and exceptions.
Right to Opt Out of Sale or Sharing for Targeted Advertising.
Depending on where you reside, you may have the right to opt out of the "sale" or "sharing" of personal information or processing of personal information for purposes considered "targeted advertising" under applicable privacy laws.
Managing Communication Preferences.
We may send promotional emails or other marketing communications where permitted by law.
You may opt out of promotional emails at any time by using the unsubscribe option included in those communications.
If you opt out of promotional communications, we may still send you non-promotional communications, such as messages concerning your account, purchases, orders, shipping, returns, or customer-service requests.
UK AND EUROPEAN ECONOMIC AREA RIGHTS
If you reside in the United Kingdom or European Economic Area, and subject to exceptions and limitations provided by applicable law, you may have additional rights, including:
Objection to Processing and Restriction of Processing.
You may have the right to ask us to stop or restrict our processing of personal information for certain purposes.
Withdrawal of Consent.
Where we rely upon consent to process personal information, you may have the right to withdraw that consent.
Withdrawal of consent will not affect the lawfulness of processing based upon your consent before its withdrawal.
You may exercise applicable rights through options provided through the Services or by contacting us using the information provided in the Contact section below.
We will not discriminate against you for exercising applicable privacy rights.
We may need to verify your identity before processing a request, as permitted or required by applicable law.
Where permitted by law, you may designate an authorized agent to submit certain requests on your behalf. Before accepting a request from an authorized agent, we may require proof that you authorized the agent to act on your behalf, and we may require you to verify your identity directly with us.
We will respond to valid requests within the time required by applicable law.
COMPLAINTS
If you have a complaint about how we process your personal information, please contact us using the information provided below.
Depending on where you live, you may also have the right to appeal our decision or lodge a complaint with your applicable local data protection authority.
INTERNATIONAL TRANSFERS
We may transfer, store, and process personal information outside the country in which you live.
Where required by applicable law, international transfers of personal information will be conducted using legally recognized transfer mechanisms.
For transfers from the European Economic Area or United Kingdom, these mechanisms may include the European Commission's Standard Contractual Clauses, applicable UK transfer mechanisms, or transfers to countries determined by the applicable authorities to provide an adequate level of protection.
CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy from time to time, including to reflect changes to our practices, technologies, Services, legal requirements, or other operational reasons.
When we update this Privacy Policy, we will post the revised version on our website, update the "Last updated" date, and provide any additional notice required by applicable law.
CONTACT
If you have questions about our privacy practices or this Privacy Policy, or if you would like to exercise privacy rights that may be available to you, please contact us at:
Apex Wellness
Email: support@yourapexwellness.com
You may also contact us through the contact form available on our website.
For purposes of applicable data protection laws, Apex Wellness is the data controller of your personal information where applicable.
